Singapore-headquartered technology-enabled platform YY Group has signed a partnership agreement with Keenon Robotics to introduce service robots in Southeast Asia’s hospitality sector.
The partnership follows a memorandum of understanding signed between the two companies in August 2025.
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The collaboration seeks to address workforce shortage concerns and improve operational efficiency by integrating Keenon’s AI-enabled robots into hotel operations, including support for events, cleaning, and related tasks.
Keenon will supply AI-driven robots as part of the agreement. The two companies also plan to use them alongside its own workforce to create new models that combine human labour with robotic support.
The goal is to support existing employees in their roles, rather than substituting them while emphasising on maintaining service standards typical of the hospitality industry.
The deployment will initially target YY Group’s client base within the region, aligning robot solutions to specific requirements and adapting to local market conditions.
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By GlobalDataAccording to the company, pilot implementations have already started with selected partners in Southeast Asia, providing groundwork for potential expansion into additional markets.
YY Group intends to extend these solutions not only within the hospitality sector but also across its integrated facilities management and workforce services clientele.
The company aims to offer flexible product options suitable for various customer needs and sectors.
YY Group CEO and executive director Mike Fu said: “This partnership reflects YY Group’s commitment to leveraging smart technologies to empower businesses and workers globally.
“By supporting human staff with robotics, we can enhance productivity and reduce operational friction for our clients, driving better unit economics while maintaining high service quality.
“We are moving rapidly from this agreement with Keenon into execution, realising tangible benefits and creating sustainable, scalable growth opportunities.”
The partnership builds on YY Group’s experience in catering, event staffing, and facility maintenance services, leveraging technology to optimise workflow and service delivery.
