Why major hotels are growing their presence in Africa
Driven by growing tourism, business travel, and a rising middle class, Africa is increasingly offering strong opportunities for hotel brands.
03 July 2025
03 July 2025
Driven by growing tourism, business travel, and a rising middle class, Africa is increasingly offering strong opportunities for hotel brands.
Smaller and independent hotels are particularly affected, facing barriers including high costs, limited training opportunities, and a shortage of in-house technical expertise.
The Vienna Marriott Hotel, offering 328 rooms and suites, was the first Marriott establishment in the German-speaking region.
This development follows the success of the brand's first property in the region.
The property features 200 rooms, including 24 suites.
The latest opening will increase IHCL's portfolio in Uttar Pradesh to 34 hotels, with 21 currently under development.
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