Saudi Arabia shifts from luxury to mass tourism
After years of focusing on high-end resorts, Saudi Arabia is now broadening its tourism offerings to attract mid- and upper-mid-range travellers.
08 December 2025
08 December 2025
After years of focusing on high-end resorts, Saudi Arabia is now broadening its tourism offerings to attract mid- and upper-mid-range travellers.
Canary's platform will support digital guest journeys and operational efficiency across Kerten’s hotel network.
The property occupies a 1.17ha site and is slated to open at the end of 2026.
The proceeds from the sale will be allocated to debt reduction and other corporate financial priorities.
The partnership will see Curator member hotels gain access to Directful’s AI marketing tools.
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