Local commerce platform DoorDash has agreed to acquire SevenRooms, a company specialising in hospitality technology based in New York City, US.
This move is aimed at expanding DoorDash’s Commerce Platform capabilities, providing merchants around the world with tools to increase in-store and delivery sales, build customer relationships, and bolster profitability.
The acquisition, which is anticipated to be finalised in the second half of 2025, is subject to standard closing conditions and regulatory approvals.
DoorDash's strategy and operations vice president Parisa Sadrzadeh said: “We’re enhancing the DoorDash Commerce Platform to help merchants serve their customers across all channels.”
“With SevenRooms, we’re excited to give local businesses around the globe new ways to bring more guests in the door, build and grow direct relationships with their customers, access best-in-class CRM, and drive profitability through smarter marketing.”
Established in 2011 by Joel Montaniel, Allison Page, and Kinesh Patel, SevenRooms offers an array of tools for marketing, operations, and guest experience, all integrated with its customer relationship management (CRM) system.
These tools are claimed to be designed to assist restaurants, hotels, and other hospitality businesses in fostering deeper guest relationships, optimising operations, and driving revenue growth.
SevenRooms co-founder and CEO Joel Montaniel said: “We founded SevenRooms with a mission to help hospitality operators understand their guests and grow their business, enabling a more sustainable future."
"We believe restaurants are the fabric of local communities, and through every table touch, welcome back and raised glass, our focus has always been on helping them grow while making their guests feel at home. With an operator-first mentality at our core, we're excited to embark on this next chapter with DoorDash – delivering greater innovation, a direct channel to a network of millions of DoorDash consumers, more personalised guest relationships and elevated experiences that transform first-time diners into loyal regulars.
"Together, we're equipping restaurants with the tools to own the guest experience, grow their customer base, and thrive in an omnichannel world – inside and outside of the merchant's four walls.”
According to DoorDash, the combination of its scale and track record in digital innovation with SevenRooms's in-store capabilities is expected to significantly enhance merchants' potential for growth through both direct and third-party channels.
As SevenRooms becomes a part of DoorDash, it is stated to benefit from increased resources and a wider global reach, which will accelerate its “innovation roadmap” and create additional value for a larger number of merchants.
The collaboration will continue to support an "open, partner-friendly" ecosystem, reinforcing their focus on empowering local businesses and nurturing connections between consumers and their “favourite” places, whether they are dining out, ordering in, or interacting through a merchant's digital platform.
In this transaction, financial services company William Blair acted as the exclusive financial adviser to SevenRooms, with Goodwin Procter providing legal counsel. A&O Shearman was the legal adviser to DoorDash.
