Hospitality operating systems provider Mews has released a report that examines the impact of intelligent agents on hotel operations.

The report discusses how the hospitality industry is moving into a different phase of digital development, with advancements in agentic AI playing a role in this shift.

The document titled 'Agentic AI for Hotels: The Mews Vision for AI in Hospitality', explains that agentic AI can independently coordinate across different hotel systems, including revenue management, guest services, and day-to-day operations.

It also states that intelligent agents are able to connect hotel systems and make autonomous decisions in real time.

This coordination involves tasks such as optimising pricing based on demand data, managing staff schedules, overseeing maintenance, and anticipating guest needs.

Rather than fully replacing human workers, these digital coworkers are designed to handle some workflows so hospitality teams can prioritise guest interactions, said the report.

The report points to advances in large language models and rising operational complexity as drivers behind this latest shift toward digital maturity.

It also highlights that most travel organisations have used generative AI mainly for narrow applications to date.

The report identifies a requirement for a semantic layer—a unified data model—to provide context so AI systems can operate effectively across fragmented technology environments. Without this foundation, decision-making remains isolated and reactive.

Mews indicates that while hotels will remain under human control, the move towards greater automation is likely to be gradual.

Hotel staff will determine which processes to automate, with intelligent systems increasingly supporting co-ordination across operations.

The company asserts that this transition will allow teams to adopt digital tools at a comfortable pace while preserving personal service.

Mews founder Richard Valtr said: “For years, hospitality has wrestled with the tension between technology and human connection. Agentic AI bridges that divide. It's about freeing humans from repetitive work so they can focus on what truly defines our industry: hospitality itself.

“We've always talked about 'user disengagement' - the idea that we want hoteliers to spend more time with guests and less time with screens and reports. This next phase of intelligence introduces digital co-workers that collaborate across systems and departments, turning technology into an active partner in daily operations.”

Last month, Mews acquired US-based AI company DataChat for an undisclosed amount to widen its technological offerings and market presence.