The Napa Valley Marriott Hotel & Spa has partnered with AI-powered recommendation software provider Preferabli to enhance guest services.
Guests at the US-based hotel can now access personalised itinerary planning and taste-based recommendations through the new partnership.
The collaboration introduces the Tastefuli app by Preferabli to support guests in discovering wines, spirits and foods aligned with their individual preferences during their stay.
The hotel has integrated Preferabli’s patented Sensorial AI system to offer tailored suggestions for wine, spirits and food pairings.
This technology is now incorporated into both the concierge services and food and beverage operations on the property.
Napa Valley Marriott general manager Rachel Wilson said: “Tastefuli is a huge driver of guest satisfaction. We're enhancing the guest journey while addressing the realities of a dynamic labour market, ensuring consistently high levels of guest satisfaction as we drive long-term growth.
“Tastefuli has enabled us to meet the evolving expectations of today's travellers by offering curated, personalised service that starts even before guests even set foot in Napa Valley.”
Preferabli specialises in B2B2C [business-to-business-to-consumer] experience and product recommendation software for the hospitality sector, applying proprietary algorithms supported by extensive industry data.
The partnership represents the first use of Preferabli’s advanced software within a Napa Valley destination hotel.
Guests can book experiences that align with local hospitality offerings, including tastings and other activities across Napa Valley.
The new system uses Preferabli's data algorithms to deliver recommendations based on each user’s unique tastes.
Preferabli co-founder and CEO Pam Dillon said: “We're imagining a world driven by individual preferences, using machine intelligence with human touch. Our software extends the bounds of what it means to create truly personalised experiences and vibrant ecosystems, starting in the Napa Valley.
“We believe technology can deepen human connections. Our partnership with the Napa Valley Marriott proves this thesis. By combining our patented software with Marriott's commitment to excellence, we're elevating the guest experience at scale – a win for guests, a win for Marriott, and an important milestone for us.”
