Hospitality tech platform RMS has entered a partnership with Pride of Britain Hotels (PoB Hotels), which comprises more than 50 independent UK luxury properties, to support independent hotels.

The collaboration aims to support PoB Hotels members as they address operational demands and meet the requirements of guests seeking tailored experiences.

As independent properties respond to increasing competition and changes in guest expectations, the hospitality sector continues to prioritise efficiency and revenue diversification.

Under the agreement, PoB Hotels members will use RMS’s integrated technology platform for managing operations, reservations, guest communications and payments.

The system is designed to consolidate various administrative tasks into a single platform, assisting hotels in improving workflow and gaining real-time insights across different areas of their business.

PoB Hotels CEO Kalindi Juneja said: “Our role is to ensure that each of our hotels can translate its distinct character into something guests can easily discover and engage with.

“RMS brings the infrastructure to support that shift in a way that is both commercially robust and true to the individuality of our collection.”

RMS’s technology facilitates the provision and promotion of supplementary offerings such as dining options, spa access and other hotel services during the booking process.

This approach enables hotels to manage more than just accommodation sales, supporting expanded revenue opportunities while delivering guest experiences aligned to their independent brand identities.

RMS chief marketing officer Sandrine Zechbauer said: “This partnership is about giving operators a single platform that simplifies the way they work, while helping them turn their unique offering into something guests can easily discover, book and engage with.”

In March 2026, RMS announced a partnership with GuestRevu, a platform for managing guest feedback and reputation.