US-based Hotel company Sonesta added 37 new franchised hotels, encompassing over 3,300 rooms, to its global portfolio in the latter half of 2024.
The newly opened hotels span various locations, including the US, Mexico, and Canada.
The openings included Costa Sur, Classico Collection by Sonesta in Puerto Vallarta, Mexico; Signature Inn Indio in California, Sonesta Essential Augusta in Georgia, and Sonesta Essential Ames in Iowa.
Sonesta executive vice president and franchise and development president Keith Pierce said: “The addition of 37 new franchised hotels in the second half of 2024 speaks to Sonesta’s impressive growth, driven by our commitment to excellence for our franchise partners across our brand portfolio.
“Sonesta’s organic openings in the second half of the year nearly doubled those in the first half of 2024, further illustrating our strategic growth plans both within the US and internationally. The team also converted 16 managed hotels to franchise under new ownership over the same period, adding 2,000 rooms to our franchise total.”
“Our fast, friendly, and flexible franchising framework is a key driver in our ability to differentiate Sonesta as the partner of choice for owners.”
In late 2021, Sonesta RL Hotels Franchising unveiled four Sonesta-branded hotel ideas in the US, along with a suite of franchise services.
This initiative paved the way for the introduction of four new brands in 2023, including The James, Sonesta Essential, Classico Collection by Sonesta and MOD Collection by Sonesta.
Sonesta's strategic growth continued last year with the consolidation of brands and the introduction of the ‘by Sonesta’ endorser branding to the Red Lion portfolio.
Sonesta chief development officer Brian Quinn said: “At Sonesta, our experience as owners and operators gives us a unique point of view and approach that has been instrumental in our portfolio’s continued growth throughout 2024.
“We remain committed to creating exceptional value for our franchise partners and memorable experiences for our guests as we continue to drive success in 2025.”
The company's portfolio now boasts 13 distinct brands, providing a wide array of options for owners and developers across various market segments.
