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04 December 2025

Daily Newsletter

04 December 2025

Tamara Lohan to drive Hyatt’s global luxury brand strategy

The company also shared an update on its planned luxury hotel openings scheduled for 2026.

Anwesha Pattanaik December 04 2025

Global hospitality company Hyatt Hotels has appointed Tamara Lohan as interim leader to guide its global luxury brand strategy and manage development across its international portfolio.

The announcement was made at the International Luxury Travel Market (ILTM) in Cannes, France.

Hyatt president and chief executive officer Mark Hoplamazian said: “Hyatt’s momentum in luxury continues to accelerate, powered by our insights-driven development strategy and commitment to delivering deeply resonant guest experiences.

“Tamara brings world-class luxury expertise, and her leadership will further strengthen our ability to differentiate our luxury brands while growing with intent in the markets our guests and owners value most.”

Lohan joined Hyatt group in 2023 following Hyatt’s acquisition of Mr & Mrs Smith, a boutique and luxury hotel platform which she co-founded and led for over 20 years.

Hyatt currently manages nearly 125 luxury hotels with more than 21,000 rooms under brands such as Park Hyatt, Miraval, Alila, Impression by Secrets and The Unbound Collection by Hyatt.

The company also provided an update on its planned luxury hotel openings scheduled for 2026.

Among the openings is Miraval The Red Sea on Saudi Arabia’s Shura Island, which is expected to open in Q1 2026.

The site will be Miraval’s first location outside the US and will offer 180 guest rooms and suites alongside wellness-focused programmes and facilities.

Additional planned openings include the return of Park Hyatt Tokyo and the launch of Park Hyatt properties in Cabo del Sol, Cancun, Mexico City, Vancouver and Phu Quoc.

Alila Mayakoba is set to open in Riviera Maya, adding to Hyatt’s presence in Mexico, while Kennedy 89 in Frankfurt will join The Unbound Collection by Hyatt in the Europe, Africa and the Middle East (EAME) region.

Hyatt EAME group president Marc Jacheet said: “This winter marks a defining moment in Hyatt’s luxury growth story, as the Miraval brand debuts on the international stage in the Red Sea – a sanctuary for wellbeing explorers and discerning adventurers alike spanning over three million square feet of pristine coastline and offering one of the largest spas in the region with 40,000ft² and 39 treatment rooms.

“With an ever-expanding, world-class luxury portfolio across EAME, Hyatt continues to set new benchmarks in hospitality and remains a driving force behind our global growth journey.”

Hyatt reports that these projects form part of a wider expansion pipeline involving more than 170 hotels worldwide, equating to around 141,000 rooms.

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