Wego, a leading travel app and online marketplace in the Middle East and North Africa (MENA) region, has announced a partnership with the Moroccan National Tourist Office to launch a summer travel campaign for the country.
The initiative is designed to showcase Morocco's diverse attractions to travellers across the MENA region, highlighting cities and coastal retreats while offering a range of experiences to suit various travel preferences.
Wego chief business officer Mamoun Hmidan said: “We're excited to collaborate with the Moroccan National Tourist Office to broaden the horizons of our users and introduce them to the richness Morocco has to offer.
“Our goal is to make it easier for travellers to find meaningful experiences, whether they're looking for adventure, history, or relaxation, through curated content and seamless travel planning.”
The collaboration will also focus on Morocco's unique blend of tradition and modernity. Travellers will be encouraged to delve into the country's heritage through its markets, historical architecture, and local art scenes in cities such as Marrakech, Rabat, and Fez.
Moroccan cuisine will be a key feature of the campaign, with an emphasis on traditional dishes and the best places to experience authentic flavours. In particular, the coastal towns of Essaouira and El Jadida will be highlighted for their seafood and seaside settings.
Moroccan National Tourist Office Middle East and Asia director Rachid Hamzaoui said: “The campaign will feature exclusive destination guides, influencer-curated content, and digital promotions that highlight Morocco as a top summer choice for travellers in the GCC [Gulf Cooperation Council] and beyond. With Wego's platform offering real-time comparisons and travel inspiration, discovering Morocco has never been more convenient.”
In May 2024, Wego expanded its services by launching WegoBeds, a new business-to-business accommodation platform.
This platform is designed to cater to the growing demand for accommodation options in the MENA region, connecting Middle Eastern hotels with Wego's extensive global partner network.
