Global third-party hotel management company Aimbridge Hospitality has unveiled the establishment of a new all-inclusive division.
The strategic move aims to help brands and owners capitalise on the increasing requirement for experience-driven all-inclusive hotels and resorts.
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The company aims to leverage its portfolio and regional expertise to meet growing demand.
The US-based division will focus on integrating operations, commercial strategy, and guest experience into a cohesive framework.
Aimbridge’s brand relationships and regional knowledge are expected to back this initiative.
Aimbridge Hospitality CEO Craig Smith said: “We’re entering the all-inclusive space with purpose and precision.
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By GlobalData“Throughout my career, I’ve seen firsthand how impactful this model can be in driving performance and guest satisfaction. Our focused approach is designed to deliver results by combining best-in-class specialised teams with the strength of Aimbridge’s operational foundation – bringing scalable success and tailored solutions to this high-growth segment.”
Smith, who previously served as group president and managing director at Marriott’s international division, has experience in the All-Inclusive sector, specifically in Latin America and the Caribbean.
With 88% of the global all-inclusive inventory located in these regions, Aimbridge said it sees significant growth opportunities.
Aimbridge Hospitality chief global growth officer Eric Jacobs said: “This investment reflects our confidence in the long-term potential of All-Inclusive hospitality and our commitment to helping owners capitalise on that opportunity.
“As demand accelerates and guest expectations rise, we’re ready to deliver the expertise and discipline this category requires.”
According to the company, the all-inclusive market has moved away from its value-driven origins to attract travellers seeking personalisation and high service standards.
This shift has opened new avenues for hotel owners and highlighted the requirement for specialised third-party management services.
Aimbridge anticipates finalising its initial all-inclusive agreements soon and aims to commence operations within the new division by the end of 2025.
Earlier this year, Aimbridge Hospitality enhanced its service offerings by integrating Canary Technologies’ Digital Tipping solution, aiming to improve experiences for both guests and associates.
