Hilton has entered into an exclusive agreement with YOTEL to expand its presence in the global lifestyle hotel segment.
Yotel will maintain independent management and licensing of its brand at 23 hotels across ten countries, with plans to expand its portfolio to more than three times its current size in the coming years.
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Under the agreement, Yotel becomes the inaugural brand within the new Select by Hilton platform.
Select by Hilton is structured to allow participating brands to retain independent brand management while gaining access to the Hilton Honors loyalty programme and distribution channels.
Since its launch in 2007, Yotel has expanded into markets such as New York, Tokyo, Amsterdam, Glasgow and Singapore, offering compact rooms and technology-led amenities.
Hilton executive vice-president and chief development officer Christian Charnaux said: “The addition of Yotel to Hilton’s network is the latest example of our commitment to capital-efficient growth through a relationship that is both complementary to our existing brand portfolio and offers guests thoughtfully designed, sleek new ways to stay with Hilton in key urban locations around the world.
“This agreement further strengthens our network effect by connecting a beloved independent brand like Yotel into the powerful Hilton Honors network and commercial distribution system, while preserving what makes the brand unique.”
The collaboration aims to increase visibility and demand for Yotel without altering its service style or design philosophy. Once fully integrated, Hilton Honors members will be able to enjoy loyalty benefits at participating Yotel properties.
The first hotels are anticipated to be available for booking via Hilton channels later in 2026.
Last month, Hilton opened The Anthem Hotel in Los Angeles’ Stadium District, aiming to serve visitors attending major sports and entertainment events in the city.
