BWH Hotels brand WorldHotels has added Willow, a 16-storey property in Trelleborg, Sweden, to its WorldHotels Crafted collection.
Operated by FAB Group, the 16-storey building is open for bookings as of 1 June and is located within walking distance of the central station, offering convenient access to Malmö, Sturup Airport, and Copenhagen.
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Willow features 110 rooms and junior suites over ten floors, including several with balconies offering sea views, as well as a penthouse suite with a south-facing terrace.
Guests have access to a 400m² spa and wellness facility, which includes indoor and outdoor pools, a sauna, steam bath, lounge areas with fireplaces, and terraces overlooking the coastline.
The hotel also includes three restaurants, a sky bar, and meeting and event spaces that can accommodate up to 100 people.
FAB Group representative Farshad Amiri said: “With Willow, we wanted to create more than a hotel—we wanted to create a place that reveals itself layer by layer.
“The exterior sparks conversation, but it is the interior—designed for comfort, inspiration and connection—that truly defines the guest experience. We invite guests and media alike to step inside and see the contrast for themselves.”
BWH Hotels Scandinavia CEO Johan Michelson said: “Willow strengthens WorldHotels’ presence in one of Scandinavia’s most dynamic regions. It is exactly the type of hotel that belongs in the WorldHotels Crafted collection—experience-driven, design-forward, and unafraid to challenge conventions, while delivering exceptional quality where it matters most.”
Last month, BWH Hotels opened the first @HOME by Best Western extended-stay property in the US.
The hotel is located in St George, Utah, and was developed in collaboration with Prime Hospitality. It aims to offer comfort and convenience to modern travellers looking for long-term accommodation.
