The company noted that Evo consolidates revenue, distribution, marketing and guest insight functions within a single framework. Credit: The Access Group.

Access Hospitality has introduced Access Evo, an AI-driven data layer that links central reservation system (CRS), customer relationship management (CRM), booking engine and revenue management system (RMS) into a single working environment for hotel teams.

The company said Evo is aimed at reducing fragmentation in hotel technology, where separate tools can slow decisions, demand manual reporting and hinder rapid commercial responses.

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Access Hospitality added that Evo brings revenue, distribution, marketing and guest insight activities into one framework, to shift from disconnected data and slow reporting to real-time commercial actions.

A core feature, Evo Navigator, offers a single sign-on and unified interface so staff can move between systems without changing applications.

Evo also adds a shared commercial intelligence layer across Access Hospitality products, giving a singular view of booking pace, channel results, guest segments, pricing data and marketing attribution.

With Evo Copilot, users can ask questions of hotel data in natural language, rather than creating their own reports or navigating multiple dashboards.

Access Hospitality global accommodation and payments chief commercial officer Nicola Longfield said: “What the hospitality industry needs is connected intelligence, not another dashboard.

“Access Evo builds on SHR’s CRS, Channel Manager, CRM, RMS and booking engine to create one operational layer, giving hotel teams a single version of the truth across revenue, distribution, marketing and guest data.

“The shift from manual reconciliation to immediate, confident action is what makes this a significant step for the industry.”