French hospitality giant Accor and Sun Group have signed a strategic portfolio agreement to develop more than 5,300 rooms in Vietnam over the next five years.
The projects will be spread across key destinations, including Phu Quoc and Danang, and cover hotels, resorts and serviced residences.
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The deal will also bring several Accor brands into Vietnam for the first time. These include Sofitel Serviced Residences, Swissôtel Living and TRIBE, as well as Ennismore’s lifestyle brand SO/.
At the same time, the partnership will expand the presence of brands already operating in the country such as MGallery, Grand Mercure and ibis Styles.
The first phase of the pipeline includes Bana Hills Hotel Danang under the MGallery Collection with 250 rooms, Ruby Beach Hotel under the MGallery Collection with 180 rooms, and SO/ Phu Quoc Ruby Beach with 300 rooms.
Accor MEA APAC premium, midscale and economy division CEO Duncan O’Rourke said: “Our focus is on strategic expansion, bringing the right brands to the right locations to offer travellers deeper, more authentic connections with Vietnam’s culture and natural beauty.
“By introducing a highly curated mix of luxury, lifestyle, and midscale concepts, we are not only expanding Accor’s footprint but actively supporting Vietnam’s journey as a world-class tourism hub.”
Sun Group’s Board of Directors chairman Dang Minh Truong said: “By bringing Accor’s diverse hospitality ecosystems and new experiences to Vietnam, we are not only elevating hospitality standards but also enhancing the attractiveness and competitiveness of our destinations, generating economic opportunities, and contributing to the sustainable growth of Vietnam’s tourism industry.”
Vietnam is Accor’s third-largest market in Asia, excluding India and Greater China, where it currently has 45 hotels.
