Hilton Grand Vacations (HGV) is set to expand its footprint in South Carolina, US, with a new 227-unit oceanfront resort in Myrtle Beach.
The Ocean Reserve, a Hilton Grand Vacations Club will be HGV’s fourth property in Myrtle Beach and its eighth in the state.
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Ocean Reserve is being built next to Ocean 22, a Hilton Grand Vacations Club, at 23rd Avenue North and North Ocean Boulevard.
The resort will have 227 one-, two-, and three-bedroom suites, as well as presidential suites, all equipped with full kitchens.
Planned facilities at the location include a bar, deli, fitness centre, indoor pool, and multi-purpose activity area.
Guests and members at Ocean Reserve and Ocean 22 will be able to use amenities across both properties.
Occupancy at the new property is expected to begin in the second quarter of 2028.
HGV CEO Mark Wang said: “We’re excited to strengthen our presence in South Carolina and provide our members and guests with even more opportunities to experience exceptional vacations in one of the country’s most popular coastal destinations.
“Myrtle Beach is an iconic, highly desirable, family-friendly destination, and Ocean Reserve showcases the quality accommodations, thoughtful design, desirable amenities and oceanfront setting that today’s travellers are seeking.
“This addition further enhances the choice and flexibility available to our members while delivering memorable experiences along the Grand Strand for years to come.”
The development is HGV’s sixth project with South Carolina-based Strand Capital Group.
Strand Capital Group founding partner J Patrick Lowe said: “Together, we’re building a resort that will be a wonderful addition to Myrtle Beach and one that HGV’s members and guests will enjoy for many years to come.”
