All articles by Stu Robarts

Stu is editor for Thematic Intelligence at GlobalData, overseeing news and features that cover the major themes affecting industries.

Travel personalisation: Operators must engage audiences at multiple touchpoints

To optimise travel personalisation for prospective customers, operators in the sector must engage their audience at multiple touchpoints using data…
Travel app personalisation ‘enhances customer satisfaction, engagement, loyalty’

The use of personalisation within travel apps can increase customer satisfaction, foster engagement and strengthen brand loyalty, a new report…
Travel and tourism companies should invest in tech to tackle staff shortages

Technologies like virtual reality (VR), automation and interpretation can help companies in the travel and tourism sector address problems created…
Personalisation of online travel services ‘of notable importance’ for providers

The personalisation of online travel services for consumers is now of particular importance for providers and increasingly so, according to…
Niche tourism offerings now ‘critical’ for attracting travellers

Niche tourism has been a significant development in the travel sector and is now considered “critical for companies seeking to…

Top travel and tourism themes 2025: low-cost, premium, online, personalisation

Low-cost evolution and premiumisation, online travel and travel apps, and personalisation will be the top industry-specific themes that shape the…
‘Dark tourism’ on the rise, with mixed impacts

A rise in so-called ‘dark tourism’ in recent years has brought with it both positive and negative impacts, according to…
Digitalization and personalization key for travel and tourism firms – GlobalData

Digitalization and personalization are among the key trends that businesses within the travel and tourism industry should adopt to ensure…
Q&A: GlobalData analyst on the key themes in travel and tourism

As the global travel and tourism sector continues to recover from the Covid-19 pandemic, company and industry focuses are moving…
COP28 podcast: max 1.5°C temperature rise limit now ‘not possible’

Efforts to tackle climate change should begin to focus on limiting and bringing down as quickly as possible the inevitable…