The global travel & tourism industry experienced a 10% rise in social media posts on online travel in Q1 2023 compared with the previous quarter, with the highest share accounted for Airbnb, according to GlobalData’s analysis of social media posts. GlobalData’s Online Travel – Thematic Research report provides an in-depth look at the impact of online travel on the travel and tourism industry by analysing the key trends, and its effect on the value chain and leading companies. Buy the report here.

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Data Insights Online Travel - Thematic Intelligence

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Notably, experience economy was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of Covid-19 and online travel, according to GlobalData.

Of the 50 leading companies in the travel & tourism industry, Airbnb had the most mentions of online travel in Q1 2023. GlobalData identified 6,495 online travel-related posts in the industry's social media activity - 1% of all posts - and an increase of 10% in Q1 2023 compared with Q4 2022.

For further understanding of GlobalData's Online Travel, 2022 Update - Thematic Research buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.