The travel & tourism industry plays a key role in Tanzania’s economy. According to GlobalData, driving increased visitor numbers and income from touristic activities are key areas of focus for the country’s government. GlobalData provides a complete picture of travel to Tanzania in its Travel & Tourism in Tanzania report. Buy the report here.
In 2022, projections show that international arrivals in Tanzania are expected to have grown by 11%.
Tanzania does not exhibit an overreliance on any single source market, but intraregional travel is a noticeable trend. In the case of Tanzania, five of the top ten source markets are located in Africa.
However, even when focusing only on the top ten, not all source markets are equal in size. Understanding the relative size of these and identifying high-potential markets outside of this list is key to identifying promising growth markets for Tanzania as a destination.
According to GlobalData’s report, Travel & Tourism in Tanzania, the country’s leading source markets include Kenya, the US, Burundi, the UK and Rwanda among others.
For more detailed analysis of the source markets for Tanzania, buy GlobalData’s Travel & Tourism in Tanzania.