The travel & tourism industry plays a key role in the Philippines’s economy. According to GlobalData, driving increased visitor numbers and income from touristic activities are key areas of focus for the country’s government. GlobalData provides a complete picture of travel to the Philippines in its ASEAN Destination Tourism report. Buy the report here.
In 2023, international arrivals in the Philippines grew by 105%.
The Philippines does not exhibit an overreliance on any single source market, but intraregional travel is a noticeable trend. In the case of the Philippines, seven of the top ten source markets are located in Asia-Pacific.
However, even when focusing only on the top ten, not all source markets are equal in size. Understanding the relative size of these and identifying high-potential markets outside of this list is key to identifying promising growth markets for the Philippines as a destination.
According to GlobalData’s report, ASEAN Destination Tourism, the country’s leading source markets include South Korea, the US, Japan, Australia and China among others.
For more detailed analysis of the source markets for the Philippines, buy GlobalData’s ASEAN Destination Tourism report.
Data Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.
GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Travel & Tourism Intelligence Center provides tracks tourism demands and flows, expenditure, and competitor KPIs across 180 countries. It also segments over $26 trillion in expenditure by accommodation, foodservice, retail, transport, and entertainment. GlobalData’s analysis reports provide detailed insight into key source and destination markets with real world examples of success to support recommendations.
