The global travel & tourism industry experienced a 40% rise in social media posts on experience economy in Q1 2023 compared with the previous quarter, with the highest share accounted for Royal Caribbean Cruises, according to GlobalData’s analysis of social media posts. GlobalData’s Experience Economy Consumer Trend Analysis report showcases how the trend has evolved during the pandemic, key drivers, key sensory-driven categories and key players in the experience economy. Buy the report here.

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Notably, experience economy was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of Covid-19 and online travel, according to GlobalData.

Of the 50 leading companies in the travel & tourism industry, Royal Caribbean Cruises had the most mentions of experience economy in Q1 2023. GlobalData identified 29,461 experience economy-related posts in the industry's social media activity - 6% of all posts - and an increase of 40% in Q1 2023 compared with Q4 2022.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.