The global travel & tourism industry experienced a 3% rise in social media posts on low cost evolution in Q1 2023 compared with the previous quarter, with the highest share accounted for RYAN AIR, according to GlobalData’s analysis of social media posts. GlobalData’s Low Cost Evolution in Travel and Tourism – Thematic Research report explores the key trends, value chains and leading public and private sector companies associated with the low-cost evolution theme. Buy the report here.

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Notably, experience economy was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of Covid-19 and online travel, according to GlobalData.

Of the 50 leading companies in the travel & tourism industry, RYAN AIR had the most mentions of low cost evolution in Q1 2023. GlobalData identified 1,833 low cost evolution-related posts in the industry's social media activity - 0.35% of all posts - and an increase of 3% in Q1 2023 compared with Q4 2022.

For further understanding of GlobalData's Low Cost Evolution in Travel and Tourism, 2022 Update - Thematic Research buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.