Accor is expanding its presence in Japan by entering a new strategic collaboration agreement with EBISU RESORT to renovate and rebrand the Daiwa Resorts portfolio into Mercure and Grand Mercure hotels.
This will add 23 properties and more than 6,000 rooms to Accor’s network, doubling the company’s portfolio in the country.
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Daiwa Resort president and CEO Koji Mayanagi said: “23 of our hotels located in scenic spots across Japan, from Hokkaido to Okinawa, will be rebranded as Grand Mercure and Mercure hotels.
“By rebranding, we will be able to provide our customers with various allures and memorable travel memories.”
Accor premium, midscale and economy division CEO and group deputy CEO Jean-Jacques Morin said: “We are thrilled to be adding these great hotels to our portfolio in Japan and will continue to build on the relationships that Daiwa Resort has successfully maintained within each region, working closely with our partners, Japan Hotel Reit Advisors, Daiwa Resort’s asset manager, to revitalise these properties.”
“The recovery of Asia is fuelling our ambitions as we seek to offer travellers a deeper and more diverse range of hospitality experiences across the region.”
In this region, the company is also planning to debut many new properties over the coming years including Fairmont Tokyo, which is expected to open in 2025, Mondrian Singapore Duxton, to open this year and Pullman Singapore Hill Street expected to open later this year.
The Novotel Nara, Fairmont Hanoi and ibis Styles Bangkok Twin Towers are scheduled to open next year.
