Red Panda Property, a Tasmanian urban regeneration specialist, has selected hotel operator Accor to manage its new five-star Pullman hotel in Launceston, a city in Tasmania, Australia.
As part of the $45m project, interior design company DKO will transform a heritage-listed educational building by blending the site’s cultural and historical significance with modern hospitality features.
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Located on a hillside on Wellington Street overlooking Launceston, Pullman Launceston will feature 139 rooms and other guest amenities, including restaurants, bars, and spaces for meetings and events.
This project is due to be completed by the first half of 2027.
The hotel is poised to be the second tallest structure in Launceston.
Red Panda Property owner and director Andrew McCullagh said: “We anticipate Pullman Launceston becoming a food and entertainment hub for the region, with the rooftop bar being a ‘must visit’ venue for both locals and travellers.
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By GlobalData“This is our first hotel development, and we are very pleased to be partnering with Accor, who have unprecedented experience working in the Launceston market.”
Pullman Launceston will join Accor’s portfolio as its sixth property in the city, providing an ideal base for visitors with its location near Royal Park and the Queen Victoria Museum and Art Gallery.
Accor Pacific PM&E, chief operating officer Adrian Williams said: “This will be an outstanding hotel and the international brand recognition of Pullman will help attract tourists and conferences to Launceston.
“The Tasmanian brand is globally admired as being synonymous with excellence, purity, sustainability and premium quality, and with Launceston attracting new direct air services, we believe the arrival of the Pullman can further energise the state’s tourism sector.”
Accor was recently in the news for its alliance with Alesayi Holding to launch a new boutique hotel and residences in Makkah, Saudi Arabia.
