Hospitality management company Charlestowne Hotels has signed an agreement to oversee The Thrash Group’s entire portfolio of hotels.
The agreement adds ten properties to Charlestowne’s portfolio. It includes five Origin Hotel properties.
Additionally, it also bolsters the management company’s footprint to include 50 hotels in more than 20 states.
Charlestowne Hotels chief operating officer Kyle Hughey said: “To say this has been a tumultuous year for hospitality would be an understatement. As we approach Charlestowne’s 40th anniversary, we’re reminded that we have navigated uncertain times before.
“Our leadership team has never been stronger, and we have been meticulous with our strategic growth plans, this partnership with Thrash included.
“We consider our companies well-matched in both operational style and development goals.”
As agreed, Charlestowne Hotels will also help Thrash to deliver independent lifestyle properties in Morgantown, West Virginia, and in Tupelo, Mississippi.
Charlestowne will also work to further develop and expand the Origin Hotel brand to include up to ten locations in the next four years.
The Thrash Group partner Walker Thrash said: “Each of our hotels, and the teams that support them, have their own personality, culture and guest experience. Charlestowne’s work will act as a microphone for these brand attributes.
“The Charlestowne Hotels team doesn’t manage in a box, they hone in on the unique identity of each property to develop operations, marketing and revenue strategies built to mirror each hotel’s individual characteristics, while keeping a keen eye on guest experience.”