Four Seasons Hotel Riyadh has signed a Memorandum of Understanding (MoU) with the Saudi Tourism Authority (STA) at the Arabian Travel Market 2023 in Dubai.
The MoU will see the partners introduce joint activation programmes, offer discounts and develop experiences to promote Saudi Arabia as a top tourism destination, Trade Arabia reports.
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Four Seasons Hotel Riyadh marketing director Swen Ehlender and STA Middle East and Africa marketing partnership head Munirah Abanomy were present at the agreement signing event.
Ehlender was quoted by the news portal saying: “The Four Seasons Hotel Riyadh is delighted to conclude such an agreement with STA’s Middle East and Africa business sector, with the hopes of forming a prosperous collaboration to promote Saudi tourism, lure tourists from nearby markets and offer a tourism experience that rises to what the Kingdom’s guests expect from the leading, globally renowned hospitality brand Four Seasons.”
The agreement is also in line with Four Seasons’ goal of accomplishing shared aims in partnership with STA. The partners will share their ideas, experiences and insights.
STA Middle East and Africa Markets president Abdulkarim Aldarwish said: “This agreement emphasises once more STA’s keenness to sign partnerships with leading companies and global hotel chains to attract tourists from markets in the region and fulfil the aspirations of visitors who come seeking the world’s finest hotels.”
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