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December 10, 2019

First Hyatt branded hotel to debut Iceland in 2022

Hyatt Hotels has teamed up with H176 Reykjavík ehf, a subsidiary of Icelandic real estate company Reitir fasteignafelag hf, to launch its first property in Iceland.

Hyatt Hotels has teamed up with H176 Reykjavík ehf, a subsidiary of Icelandic real estate company Reitir fasteignafelag hf, to launch its first property in Iceland.

The 169-room Hyatt Centric Reykjavík is expected to debut in 2022. It will enhance the hospitality group’s lifestyle portfolio and the Hyatt Centric brand’s presence in Europe.

In addition to modern accommodations, the facility will feature three food and beverage outlets, including a pop-up rooftop bar. It will also house meeting facilities spanning over 2,100ft2 of area.

Situated on Laugavegur, the main street of Reykjavík, the property will also offer customers own car parking area.

Hyatt Centric Reykjavík will be housed in a redeveloped building of the former headquarters of the Icelandic National Broadcasting Service.

The hotel will be a 40-minute drive from Iceland’s main international airport.

Hyatt senior vice president of development Peter Norman said: “Over the past year we have spent a great deal of time understanding the Nordic market and getting to know the hotel developers and owners in Iceland. Hyatt Centric Reykjavík will mark the first Hyatt hotel in Iceland, an important milestone for us.

“Hyatt Centric Reykjavík not only demonstrates our unprecedented growth in the upscale lifestyle segment in Europe, but also our commitment to expand Hyatt’s brand footprint in a market currently dominated by independent, regional players.”

Reitir fasteignafélag hf CEO Guðjón Auðunsson said: “We are thrilled to be working alongside Hyatt to bring the first Hyatt hotel to Iceland and the Nordics as a whole. Our experience in the Icelandic market and Hyatt’s unique, personalised approach to development is the perfect combination to develop a distinct offering in the city.

“With travellers staying in Iceland for an average of five to eight nights all year round, Hyatt Centric Reykjavík will be the ideal base for guests wanting to enjoy a lifestyle hotel whilst taking in the stunning scenery, whether on a hike in summer or while viewing the Northern Lights in winter.”

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