Indian Hotels Company Limited (IHCL) has signed for a new hotel under its Vivanta upscale hotel brand in Jaipur, Rajasthan.
This move is part of the company’s strategy to expand its footprint in India’s high-growth micro markets.
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This greenfield project will enhance IHCL’s presence in the state capital.
IHCL real estate and development executive vice-president Suma Venkatesh said: “Fuelled by major infrastructure developments, Jaipur has rapidly evolved as a key regional hub, significantly boosting demand from business and MICE segments apart from the long-established leisure segment.
“This signing aligns with IHCL’s strategy to expand presence in such high-growth micro markets of metros and state capitals across India.
“We are delighted to collaborate with Mr Dinesh Choudhary, Mr Vivek Choudhary and Mr Rajat Choudhary for this project.”
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By GlobalDataThis 160-room Vivanta property will be the nearest hotel to the recently renovated Terminal 1 of Jaipur International Airport.
The hotel is set to cater to both leisure and business guests with facilities, including an all-day dining restaurant, a bar, a fully equipped gym, a speciality rooftop restaurant, and conference facilities.
IHCL is partnering with Wonder Build Developers for the hotel project.
Wonder Build Developers director Vivek Choudhary said: “We are proud to partner with IHCL to bring the Vivanta brand to Jaipur.
“This collaboration will contribute to the city’s growing hospitality landscape and offer a world-class experience to travellers. With IHCL’s expertise and the strong brand recognition of Vivanta, we are confident that the hotel will emerge as a preferred destination for travellers.”
With this new property, IHCL will have 31 hotels in Rajasthan, with eight under development.
The company currently operates a portfolio of 392 hotels, with 143 under development across 14 countries, and in over 150 locations.
Earlier this month, IHCL announced the signing of another Vivanta-branded hotel in Goa, India, in collaboration with property owner Fiesta Hotels.
