View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
May 17, 2019updated 10 Jun 2019 1:03pm

IHG launches upper-midscale hotel brand Atwell Suites

IHG (InterContinental Hotels Group) has launched an upper-midscale hotel brand, called Atwell Suites, at its Americas Investors & Leadership Conference in Las Vegas, US.

IHG (InterContinental Hotels Group) has launched an upper-midscale hotel brand, called Atwell Suites, at its Americas Investors & Leadership Conference in Las Vegas, US.

This all-suites brand is launched to target an estimated $18bn industry segment.

IHG has a portfolio of midscale and upper-midscale brands including Holiday Inn Express, avid hotels, and Staybridge Suites and Candlewood Suites.

IHG CEO Keith Barr said: “The Atwell Suites brand is tailor-made to meet the significant demand in the upper-midscale segment for a new all-suites brand. Our newest offer gives owners and guests something different to what’s out there today – a stylish suite with the flex for guests to work, socialise or explore over a four-to-six-night stay. As we focus on accelerating our growth, the brand will further extend our leading position in the mainstream space.”

IHG CEO Americas Elie Maalouf said: “IHG continues to be an industry leader in purposeful and effective hotel brand innovation that anticipates the needs of the market, owners and guests – ultimately delivering long-term value and high guest satisfaction.

“The Atwell Suites brand is the latest example of how we identify a new growth opportunity from deep traveller insights and collaborate with our owners to develop a new brand customized to better serve guests. This highly anticipated new offering is a strong follow up to the successful rollout of avid hotels, the fastest brand launch in our history.”

The Atwell Suites brand is designed for guests looking at a longer stay of four to six nights. These properties integrate flexibility with spaces and programmes, thereby encouraging social interaction among guests.

The Atwell Suites brand will include all-studio suites that feature distinct zones for living and sleeping, a kitchenette area with counter-height refrigerator; and a work area with a high-top desk solution.

Furthermore, the brand’s design enables guests to create their own environment with more flexible meeting spaces including a meeting room integrated into the lobby, outdoor space, huddle areas and public/private working spaces.

The properties will serve a complimentary hot breakfast that will feature two to three signature hot items, alongside cold, grab-and-go options and premium coffee. Additionally, the properties will feature a bar in the lobby that will serve small plates paired with a drink menu at the end of the day.

These properties will also provide in-hotel Wi-Fi facility through IHG Connect.


Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy