Hotel room rates in top US hotels have marginally come down this July, compared with last month, according to the latest report from trivago and e-forecasting.com.
Rates in the top-25 most popular US properties totalled $196.84 this July, down from $203.36 in June.
The US online average daily rate (oADR) currently ranges among the top-25 destinations from a high of $333 to a low of $93 this July.
In 2014, nearly one-half of US hotel sales are made online via brand websites and travel agent merchant websites, compared with one-fourth seven years ago, according to e-forecasting.com.
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Year-over-year, the US average online ADR is up 10.3% in July compared with a year ago.
Geographically, trivago online room rates in Boston are up by 17.3% from last year, with New York rates up 1.7% and San Francisco rates up 8.4%, making these cities the three most expensive destinations in the US.
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On a month-over-month basis, Smoothed Seasonally Adjusted (SSA) online ADR for July 2014 is up +1.1% from the previous month, which is lower than June’s monthly change of +1.4%.
eforecasting.com CEO Maria Sogard said: "The latest US Monthly Hotel Forecast predicts online room rates to jump 7.2% for the whole year, the second highest annual growth rate on record after an increase of 7.4% in 2006."
For US hoteliers, year-over-year profit margins posted a reading of +2.3% in June, compared with +0.5% a year ago (July 2013).
Using trivago’s online hotel room rates for the top-25 US destinations and e-forecasting.com’s city-centric hotel unit (room) cost indices, year-over-year percent change in profits per room currently range from a high of +20.7% in Seattle to a low of -1.5% in New York in July.
Overall, amongst the top-25 destinations, profits per room are up in 22 cities, and down or flat in three cities.
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