Hotel investment and management platforms Peachtree Hotel Group (PHG) has formed a strategic partnership with family-owned Zenique Hotels.
As part of this partnership, PHG’s operational division Peachtree Hospitality Management (PHM) will manage all four hotels under Zenique’s existing portfolio in the US.
The four hotels include 45-room La Quinta Inn & Suites by Wyndham San Jose Airport, 127-room Aloft Dublin-Pleasanton, 95-room Holiday Inn Express & Suites Modesto-Salida and 67-room Baymont by Wyndham Modesto Salida.
PHM president Patrick Short said: “We continue to seek best-in-class partners such as Zenique as we embark upon our own aggressive growth plans.
“PHM is dedicated to growing its third-party management business, and portfolio agreements with owner/developers certainly are attractive to us.
“Fortunately for this partnership specifically, we enjoy the extra bonus of similar cultures focused on our team members, guests and the communities in which we operate, making the deal that much more seamless. We truly see this as a win-win for everyone involved.”
Under the terms of the agreement, PHM will also operate all Zenique’s future hotels.
Peachtree’s current portfolio comprises of 160 hotels.
Zenique president and COO Rupesh Patel said: “This strategic partnership allows us to grow beyond our historic stomping grounds of California.
“Peachtree is well respected throughout the industry and has nationwide experience operating numerous brands in multiple segments and markets.
“Our ‘ideal’ hotel is three-star or higher, limited- and full-service to extended-stay and with 100-plus rooms, all of which are in Peachtree’s operational wheelhouse.”