Hotels fight back as OTA bookings rise
Online travel agencies now start over 26% of booking journeys, shifting discovery away from search engines and forcing hotels to rethink how they compete.
26 June 2026
26 June 2026
Online travel agencies now start over 26% of booking journeys, shifting discovery away from search engines and forcing hotels to rethink how they compete.
The partnership addresses rate parity gaps caused by unauthorised third party room listings.
The opening increases the group’s footprint in Austria to nine hotels and two master apartments, including five hotels in Vienna.
Ground-breaking for the 700-room hotel is set for 21 July 2026.
Set to open in April 2027, the property will join IHG’s Luxury & Lifestyle portfolio.
Crowne Plaza Changi Airport is a 575-room hotel run by IHG Hotels & Resorts.
The first four properties are scheduled to launch by the end of 2026.
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