Absolute Hotel Services (AHS) Group, a hospitality management and branding company in Asia, has selected Oracle's OPERA Cloud and Simphony Cloud point-of-sale (POS) platforms for its global AHS-branded properties.

The implementation of Oracle's applications on a unified data platform will enable AHS to gather insights, essential for optimising operations and improving guest experiences.

AHS Group founder and CEO Jonathan Wigley said: “Making this investment in Oracle’s cutting-edge technology is a testament to Absolute’s unwavering commitment to innovation and guest satisfaction.

“This marks a pivotal moment in our journey toward becoming a global hospitality leader. The Oracle platforms are already helping us refine our operations and assist our staff in delivering exceptional service.”

AHS noted that the rollout started late last year, covering 23 properties and 3,600 rooms, with full adoption across all locations anticipated by early 2026.

Using the OPERA Cloud property management system (PMS), AHS is streamlining its guest data and operations, enabling management to have a full overview of its business, including distribution, sales, customer service interactions, and loyalty schemes.

OPERA Cloud's mobile accessibility empowers staff to make informed decisions on-the-go, enhancing guest services, housekeeping, reservation management, and more.

Simphony POS offers insights into dining preferences, allowing the company to personalise guest rewards and tailor offers more effectively.

Oracle JAPAC Hospitality regional vice-president Patrick Andres said: “By leveraging OPERA Cloud and Simphony POS, Absolute Hotel Services Group is not only elevating the guest experience, it is reshaping the hospitality industry's landscape in APAC.

“This digital transition highlights Absolute’s commitment to providing an easy-to-navigate, comprehensive customer experience to guests, while also setting themselves up for success with all the modern tools they need to drive revenue and make their staff’s lives easier.”