Reeco, the innovative AI-driven hotel procurement platform, has secured $15m in a Series A funding round.
The platform aims to revolutionise the hospitality industry by replacing outdated manual systems with a unified, efficient, and AI-powered system.
Following a $10m seed round, Reeco has raised a total investment of $25m.
Reeco co-founder and CEO Henrik Shimony said: "This Series A funding reflects strong investor confidence in our vision to revolutionise procurement in the hospitality space.
"We're witnessing unprecedented demand as operators recognise that modernising their procurement and back-of-house operations is no longer optional — it's essential to remain competitive in today's market. With this funding, we're enhancing our platform development to meet growing demand, expanding our technological capabilities while maintaining the exceptional service our customers rely on to transform their operations."
The round was led by Aleph VC, with contributions from Net Capital Ventures and Joule Ventures.
The funding will be used to support research and development, customer acquisition, scaling sales and marketing teams, and delivering new platform features.
Aleph general partner Tomer Diari said: "Reeco benefits from a charismatic founding team with deep domain expertise and a strong pull from the market.
"It's already demonstrated strong product-market fit and is positioned to transform one of the largest sectors in our economy. We are highly impressed by what the Reeco team has accomplished and are excited to partner with them and support their journey."
Reeco's AI platform aims to simplify the entire procurement process, from inventory and recipe management to accounts payable, saving valuable time and reducing costs.
The platform will allow users to make purchases at real-time prices from preferred vendors, conduct inventory audits using a smartphone app, and manage recipes while keeping track of food costs.
It will also automate accounts payable tasks, significantly improving efficiency in hospitality management.
In less than two years, Reeco has witnessed an 800% growth in adoption, revolutionising the operational processes for numerous clients, ranging from expansive full-service resorts to more modest select-service properties.
Reeco co-founder and CTO Omri Shalev said: "Reeco is the only platform that connects purchasing, receiving, recipe management, inventory control, and accounts payable.
"By using these modules on the Reeco platform, hotels can finally eliminate data silos, ditch their Excel spreadsheets, and stop toggling between supplier portals and paper forms. Gone are the days of manual data entry, scattered paper trails, and jumping between multiple supplier websites. Any team member — from executive chefs to controllers — can quickly master the system and start optimising their operations immediately."
