Hilton’s 2025 travel trends report outlines new habits shaping the way British holidaymakers book and enjoy trips. From sleep-focused escapes to family adventures led by children, the findings highlight emerging patterns in travel.

The main themes include sleep tourism, kidcations, solo travel and nostalgia-based holidays.

The rise of sleep tourism and the great sleep split

Sleep tourism is emerging as a defining trend in 2025, with many travellers prioritising rest as a key motivation for travel. Notably, a significant share of UK respondents reported sleeping better away from home when travelling alone.

The trend coined as the “Great Sleep Split” involves couples booking separate beds—or even different rooms—to guarantee a restful night’s sleep.

Around one‑fifth of couples in the UK opt for separate sleeping arrangements to improve sleep quality.

Kidcations and nostalgic travel

Family holidays shaped around children’s interests, labelled “kidcations,” are gaining traction.

Approximately 60% of UK parents choose destinations and activities based on what their children enjoy, with more than half letting kids pick restaurants and itineraries.

Nostalgic travel—where parents revisit childhood destinations with their own children—is also frequent: nearly half of UK travellers plan holidays to places from their own youth, while many also opt for destinations they've long dreamed of exploring.

Solo travel trend: me-mooning and ex-cursions

Solo travel continues to surge under the name “Me‑Mooning,” with roughly a third of UK adults aiming to take a solo trip before the end of 2025.

For some, holidays follow personal transitions: “Ex‑cursions,” or trips taken with friends after a breakup, are becoming more common, with about one in three Brits using travel to recover and reconnect post‑relationship ending.

The report makes clear that these travel behaviours are grounded in broader global trends documented by Hilton’s 2025 Trends Report, which surveyed over 13,000 adults across 13 countries and included input from thousands of hotel staff and travel experts.

Hilton frames 2025 as the year of the travel maximiser

Hilton characterises 2025 as the “Year of the Travel Maximiser” — an era when travellers aim to blend relaxation, adventure and personal fulfilment in every trip.

This mindset reflects a desire to make the most of holiday time through tailored experiences, whether that means high‑impact adventures or restorative wellness breaks.

By combining sleep tourism, family travel shaped by children, solo adventures and nostalgia-driven holidays, the patterns emerging from the report signal a shift in how Brits—and global travellers—are planning and prioritising their leisure travel.