BWH Hotels has launched its worldwide sales division for upscale and luxury properties, aimed at driving commercial growth across its upscale and luxury hotel portfolio.

It is intended to support business growth across higher-end hotel segments by expanding the presence of WorldHotels and other upscale brands.

The reorganisation aims to simplify contact for corporate travel buyers and to link hotel owners with business opportunities in major markets.

The division includes nine sales executives with regional coverage across the US, Canada and Europe.

It will work with travel industry relations and agency engagement teams to secure corporate agreements in sectors such as consulting, entertainment, fashion, finance, and pharmaceutical accounts.

The structure is designed to make it easier for corporate buyers to find, book and add upscale and luxury hotels to their global corporate travel programmes.

BWH Hotels worldwide sales senior vice-president Chad Fletcher said: "The launch of this premium sales division marks a defining moment in our long-term growth vision, strengthening competitiveness in the corporate arena and reinforcing our evolution into a multi-segment global hospitality enterprise.

"With the ongoing boom of bleisure travel, corporate demand continues to create immense opportunities for expansion in the upscale market. This structure allows us to capitalise on that momentum, deepening relationships with key procurement leaders and delivering profitable, high-quality business for our hoteliers."

In April, BWH Hotels opened the first @HOME by Best Western extended-stay property in the US.

The new hotel is located in St George, Utah, and was developed in collaboration with Prime Hospitality.

This four-storey building provides 92 apartment-style studios, each featuring amenities that include kitchens, dedicated workspaces, and social patios.