Choice Hotels International has started a transformative journey for its Radisson Hotels Americas brands, commencing with the unveiling of refreshed visual identities.

This rebranding initiative includes new logos for Radisson, Radisson Blu, and Radisson Individuals in the Americas.

The updated branding combines the brands' legacy of ‘world-class hospitality’ with Choice Hotels' innovative approach to the upscale hotel market.

As part of a comprehensive strategy to reposition Radisson, Radisson Blu, and Radisson Individuals last year, these changes aim to attract a more upscale demographic and enhance revenue opportunities for hotel owners.

Choice Hotels International senior vice president and general manager Indy Adenaw said: "Since our integration of the Radisson brands, we've sharpened their brand propositions to captivate travellers who are looking for a hotel stay that stands above the rest.

"We are excited to usher in a new era for these beloved Radisson brands. At Choice Hotels, we're never ones to rest on our laurels. We're committed to further strengthening and distinguishing these brands within an increasingly competitive landscape so that owners can be confident they're gaining a truly great value from their investment."

In the coming months, guests can expect to see sophisticated food and beverage options at Radisson properties alongside other guest experience enhancements.  

A pioneering hotel in Grenada will showcase the Scandinavian-inspired design ethos of Radisson Blu, featuring a ‘Get Ready Moment’ wall with ample vanity space and a full-sized closet.

Furthermore, Choice Hotels is set to introduce premium bathroom amenities across the Radisson and Radisson Blu hotels to enrich the guest experience.

Last month, Choice Hotels also announced significant developments in its portfolio with the ground-breaking of an Everhome Suites site in Clarksville, Tennessee, and the launch of new Everhome Suites locations in Fayetteville, North Carolina; and Cheyenne, Wyoming.