CIM Group, Centennial Yards Company, and the Drew Company are set to introduce Virgin Hotel Atlanta to Centennial Yards, a $5bn, 50-acre urban redevelopment project in Downtown Atlanta, scheduled to open in 2027.

The hotel will anchor Centennial Yards’ Entertainment District and join Virgin Hotels’ global portfolio, which includes locations in New York, Edinburgh, and London.

The Centennial Yards Entertainment District will span approximately 470,000ft² and revitalise underutilised Downtown Atlanta with venues, dining, retail, and hospitality options.

Virgin Hotel Atlanta will feature 261 guest rooms designed with the brand’s ‘Chambers’ concept, including 21 Grand King Chambers, 21 One-Bedroom Suites, a Penthouse Suite, and ‘Richard’s Flat’.

The property aims to deliver versatility for rest, work, and entertainment in each room, targeting both leisure and business travellers.

Drew Company will contribute expertise as its second major development in Downtown Atlanta, reinforcing its commitment to delivering hospitality.

The hotel will feature three dining venues: a ground-floor lobby bar, a restaurant and pool bar, and a rooftop bar and lounge.

Wellness facilities include a pool deck with ten private cabanas, a seasonal bar, an event lawn, and 2,900ft² of meeting space over three rooms.

Virgin Hotels CEO Joe Margison said: “We’re so excited to bring Virgin Hotels to Atlanta. In Centennial Yards, we’ve found a partner that shares our vision for a vibrant, welcoming neighbourhood.

“With Virgin Hotels Atlanta, we want to bring our signature mix of heartfelt service, bold design and playful spirit to a property that feels rooted in Atlanta and perfectly matched to the energy of Centennial Yards.

“It’s a city Virgin knows well, with Virgin Atlantic connecting customers to London and Manchester daily and across the US in partnership with Delta Air Lines. It’s exciting to deepen that connection and create a new way for guests to experience the Virgin brand in one of the most dynamic cities in the US.”