Hospitality management software platform Cloudbeds has entered a strategic alliance with hotel distribution technology provider STAAH.

The collaboration is designed to provide hotel operators with tools that streamline channel management processes. It will also help refine their operational procedures and bolster the management of hotel distribution.

Hoteliers are also set to benefit from real-time data synchronisation, improved reporting and centralised inventory management.

This partnership will also facilitate informed decision-making based on timely data analysis and is expected to lead to increased satisfaction among guests, boost revenue and achieve operational efficiency, said STAAH.

Cloudbeds CEO Adam Harris said: “Distribution strategy separates market leaders from the rest in today’s digital landscape. Our strategic partnership with STAAH combines two best-in-class technologies to deliver what our customers need most: more online revenue opportunities and operational efficiency.

“Together, we’re delivering unique solutions that help properties create exceptional guest experiences.”

Hotels that employ Cloudbeds' property management system will now have access to STAAH's cloud-based channel management solutions. This will enhance their relationships with online travel agencies and broaden opportunities for direct bookings.

STAAH CEO Tony Howlett said: “Our vision at STAAH is to create a streamlined, interconnected hospitality landscape. By teaming up with Cloudbeds, we are taking a significant stride toward enabling hotels to harness data effectively, leading to quicker, better decision-making.

“This partnership is a testament to our dedication to revolutionising hotel operations globally.”

Cloudbeds caters to thousands of properties across more than 150 countries, offering a platform that integrates solutions for modernising hotel operations, distribution, guest experiences, and data analytics.

Last October, technology company The Hotels Network entered a partnership with Cloudbeds to improve direct channel bookings for hoteliers.

The following month, digital marketing platform Sojern collaborated with Cloudbeds to provide hoteliers with enhanced accuracy and tracking capabilities.