DirectBooking Technology and DeepYou Digital have entered a strategic partnership to develop an AI-based hotel booking platform.

By leveraging their respective strengths in application scenarios, technology and ecosystem resources, the parties will jointly invest in establishing a joint venture (JV) to build the platform. 

The collaboration aims to cover 100,000 hotels within three years.

The JV will integrate advanced AI technologies including natural language processing, intelligent recommendations, demand forecasting, dynamic pricing, and automated services to streamline the booking process.

This system is designed to enhance user experience by offering features such as one-sentence booking and service integration, shifting the industry focus from passive searching to proactive servicing.

The partnership seeks to disrupt current industry practices by promoting fair competition and breaking the monopolies of traditional online travel agencies.

This will be achieved through an open and inclusive industry ecosystem that redistributes value more equitably across the sector.

The platform will also focus on reducing hotels' customer acquisition costs and enhancing direct sales while providing users with a transparent booking experience.

Both companies aim to invest in research and development, expand their market presence and create a comprehensive digital and fair hospitality ecosystem.

The initiative is expected to transform both hotel and consumer experiences by fostering a transparent and secure environment for travel and lodging services.

DirectBooking developed digital supply chains for hotels, direct-connect technologies, and private-domain operations. The company’s goal is to enhance hotel operations through technology, assisting hotels in minimising channel costs and decreasing their dependence on high-commission platforms.