DoubleTree by Hilton Dubai – Jumeirah Beach has appointed Neelam Bhika as the new general manager after her tenure in multiple senior leadership positions in the hospitality industry, Zawya reported.

Bhika most recently served as operations director at Hilton Doha and held the role of cluster commercial director at Aleph Doha Residences, Curio Collection by Hilton.

She brings experience from both Dubai and Doha, having managed a variety of resort and city hotel operations and contributed to the delivery of major projects and events, including work linked to the FIFA World Cup 2022.

In her new capacity at DoubleTree by Hilton Dubai – Jumeirah Beach, Bhika is set to manage hotel operations with an emphasis on guest services, commercial outcomes, and team performance.

Her background includes initiatives aimed at revenue generation and supporting significant capital investments, along with participation in flagship hotel launches.

Bhika said: “I am proud to step into the role of general manager at DoubleTree by Hilton Dubai – Jumeirah Beach. This hotel has strong foundations, and its greatest strength is its people.

“I am excited to lead alongside the team, build on what is already working well, and continue elevating both the guest and colleague experience. Creating an environment where our team members feel trusted, empowered, and motivated to grow will be key to our continued success.”

Colleagues have highlighted that her approach to leadership focused on clear objectives, accountability, and operational priorities.

DoubleTree by Hilton has a worldwide portfolio of over 640 hotels with more than 147,700 rooms in 51 countries and territories.