Hotel booking and attendee management solutions provider Groups360 and hospitality company Hyatt have signed an agreement to introduce an instant group booking solution for meeting and event planners.
As part of the collaboration, Hyatt hotel properties will be added to the GroupSync Marketplace platform.
The integration into the platform will enable planners to access real-time rates and check the availability of rooms and meeting spaces.
The development will enable planners to search for and filter Hyatt properties based on live data and select their preferred hotels.
They can then book group rooms and meeting spaces immediately through a single online transaction.
The platform is scheduled to introduce instant online booking capabilities for the Hyatt properties in early 2026.
Hyatt events senior vice president Steve Enselein said: “By offering instant group booking through GroupSync, we will equip planners with the instant insight and flexibility they need to tailor the ideal stay experience for each group.”
The platform will also allow users to arrange food and beverage services and audio-visual equipment at the time of booking.
Organisers planning larger or more complex events will retain the ability to submit requests for proposals (RFPs) through GroupSync’s existing process, stated Groups360.
Currently, planners can use GroupSync to submit RFPs to select Hyatt properties.
Once implemented, this feature will allow planners to secure accommodations and meeting spaces without the delays associated with traditional RFP methods, noted Groups360.
Groups360 CEO Kemp Gallineau said: “The inclusion of Hyatt properties in GroupSync Marketplace will serve to meet the evolving needs of the group meeting and event market, while positively impacting the experience for all attendees and stakeholders.”
With Hyatt’s global portfolio included, GroupSync will offer instant online booking options across 32,000 cities, including major destinations for group travel.
In January 2025, Pittco Management acquired an ownership stake in Groups360 to enhance group hotel bookings.
