Data and technology company Kalibri has introduced Profit Platform, a solution designed to enhance profitability and enhance the value of hotel owners’ assets.
The solution seeks to help the hospitality sector tackle the current scenario where operational expenses are outpacing income, squeezing profit margins.
Leveraging granular transaction data and advanced predictive AI, the Profit Platform equips hotel proprietors, managers, and asset supervisors with the capabilities to transcend traditional revenue per available room (RevPAR) and superficial financial indicators.
Kalibri co-founder and CEO Cindy Estis Green said: “At a time when the hospitality industry faces surging expenses and increasing complexity in targeting its business sources, the focus has to shift to getting the revenue that contributes most to profit.
“This is about helping hotels take back control of their performance and shift to a ProfitFirst strategy that aligns with owner priorities.”
The platform has begun to yield quantifiable outcomes, says the company. A select-service hotel that used Kalibri's Profit Platform has seen a substantial enhancement in its asset valuation, amounting to an increase of $2.24m.
Additionally, the hotel achieved an increment of $179,000 in revenue that carries a high profit margin, which was attributed to strategic adjustments in their mix of services and more intelligent distribution of resources.
B.F. Saul Company Hospitality Group president Mark Carrier said: “Finally, a platform that speaks the owner’s language of flow-through and profit.
“Kalibri’s platform helps our management team spend time and funds on the business mix that yields the highest profit contribution. That means we grow our bottom line and our asset values.”
Kalibri's Profit Platform is designed to identify the most lucrative business mix and forecast demand across different rate categories and channels.
With this tool, hotel operators can avoid redundant spending patterns and pursue more profitable business opportunities.
Kalibri president and chief operating officer Kristen Clark said: “As we head into budget season, hotel teams finally have a tool that aligns sales and marketing spend with profitability.”
