The Luxury Collection, a Marriott International brand, has announced the opening of The London, a Luxury Collection Hotel, New York City, marking the brand’s return to Manhattan, US.

This newly rebranded property is located close to Carnegie Hall, Broadway theatres, and several dining establishments.

The 54-storey hotel features 562 suites, many of which offer views of Central Park and the city skyline.

The London, a Luxury Collection Hotel, New York City general manager Geoffery Mills said: “In a city where space is increasingly rare, the hotel presents a more residential way to stay, from expansive suites with separate living areas to sweeping views of Central Park and the Manhattan skyline.

“Paired with its Midtown location and the perspective of The Luxury Collection, it offers a way to experience New York that is at once immersive, considered, and distinctly its own.”

The hotel’s latest identity seeks to attract guests looking for residential-style accommodation and experiences.

The Luxury Collection vice-president and global brand leader Bruce Rohr said: “The introduction of The London, a Luxury Collection Hotel, New York City marks an exciting next chapter for the property, further strengthening our presence in one of the world’s most culturally dynamic destinations.

“With this hotel, we are proud to build upon our presence in the city through a property that reflects both its international spirit and its distinctly local character.”

In April 2026, Marriott launched Amoh, a Luxury Collection Resort, on the island of Rhodes in Greece.