Marina Bay Sands has announced the launch of a new brand vision and campaign named 'Above Beyond' aimed at transforming the guest and hospitality experience.

The transformation is part of the $1.75bn reinvestment programme, which was first announced in 2022 and has progressed in phases.

Marina Bay Sands has reached a milestone in the programme with the launch of the Paiza Collection, comprising first-class rooms and suites, across all three hotel towers.

The Paiza Collection is a central element of the property’s multi-year journey towards elevating its brand and service and includes the Chairman, Presidential, Skyline and Horizon Suites.

The Presidential and Skyline Suites offer a golf simulator with more than 45 famous golf courses while the Horizon Suite which is into wellness offers a Himalayan salt wall, massage tables, and a hammam shower.  

Around 1,540 new rooms, including 635 suites, have so far been completed, and the original rooms have been retired. 

The focus is now on completing the Sands Collection in Tower 3 by the second quarter of 2025, which will result in approximately 1,850 rooms, including 775 suites. 

Marina Bay Sands chief operating officer Paul Town said: "From inception, Marina Bay Sands had a forward-looking vision, designed to reshape the tourism landscape of Singapore. Since our opening in 2010, we have defied expectations again and again and become one of the most successful integrated resorts in the world. 

“We are now at the next stage of development with our ambitious transformation that is pushing the boundaries of luxury hospitality. The new brand vision and property refurbishment is timely as it mirrors and complements this vision, setting the tone as we enter the next phase of growth."