Singapore-based boutique hotel brand Naumi Hotels has marked its entry into the Middle East by acquiring a 237-room hotel in Barsha Heights, Dubai.

Asset management company SunStar Capital provided advisory services to Naumi Hotels on the hotel transaction.

The newly acquired hotel features a spa, rooftop pool, two restaurants, a fitness centre, and meeting spaces.

Located near the Dubai Internet City Metro Station, the hotel provides access to business and leisure destinations, including Mall of the Emirates, which is ten minutes away; and The Palm, located 15 minutes from the property.

Naumi Group's group CEO Gaurang Jhunjhnuwala said: “Following Naumi Hotels' success in the Asia-Pacific region, extending the experience to the Middle East felt like a natural next step.

“For us, Dubai represents the epicentre of the region's thriving hospitality market and a symbol of innovation, where the world's leading brands and most discerning travellers come together. We are excited to make our mark on the region and on a city that so closely mirrors our ambition, creative energy, and ever-evolving vision for hospitality.”

The group has outlined plans for a phased upgrade to the hotel’s visual identity and overall guest experience.

Naumi Hotel Dubai adds to its portfolio of eight hotels located across Singapore, Australia, New Zealand, and the United Arab Emirates.

Naumi Group group chief operating officer Paul Stocker said: “With every new property, we aim to push the boundaries of boutique hospitality. In Dubai, we've found the ideal canvas to express our playful sophistication and bring unexpected moments to life. The hotel will capture the spirit of the city while staying true to Naumi Hotels' experiential, artful approach to every stay.”

Founded in Singapore in 2007, Naumi Hotels manages boutique hotels in selected cities and has signalled a broader expansion strategy targeting the Middle East.