Hospitality group Accor has signed Pakistan's first Pullman-branded hotel, in partnership with full-service hotel management company Valor Hospitality Partners and real estate developer Al Feroz Group.
Slated for a 2028 opening, Pullman Karachi Brentwood Tower is part of a larger mixed-use master plan, developed under the Brentwood Hospitality banner by Al Feroz Group.
Accor Middle East, Africa & Türkiye premium, midscale and economy chief development officer Maya Ziade said: “This milestone underscores the strength of our partnerships with owners and responds to the growing appetite for elevated guest experiences.
“Pullman Karachi Brentwood Tower will embody the brand's hallmarks: contemporary design, vibrant social energy, innovative dining, and immersive cultural engagement.”
The hotel will include 220 hotel rooms, 28 serviced apartments, two restaurants, a lounge.
Guests can also access seven banqueting venues with more than 2,100m² of event space. The hotel's wellness facilities features a spa, outdoor pool, and fitness centre.
Situated near Dolmen Mall Clifton, the hotel will provide easy access to Karachi Port, the Central Business District, the diplomatic quarter, and transport links, including the international airport.
International Design Associates (IDA) has been selected to oversee the property’s interior design.
Valor will bring its international expertise to Karachi under a franchise agreement with Accor.
Valor Hospitality Partners Middle East, AMEA co-founder and managing partner Julien Bergue said: “Being appointed to operate Pullman Karachi Brentwood Tower is a powerful vote of confidence in Valor's reputation for delivering bold, world-class hospitality.
“As our second property in Pakistan, this landmark project with Accor and Al Feroz reflects our long-term commitment to the region and underscores our strength in managing complex, mixed-use developments in high-growth markets like Karachi. It's also a proud moment to bring our signature approach, 'A Whole World of Local', to another vibrant destination, blending global excellence with authentic local experiences.”
The partnership between Accor, Valor Hospitality, and Al Feroz signifies a major growth opportunity for each entity.
Valor Hospitality is broadening its managed-services reach in Asia, Accor is enhancing its premium offerings in Pakistan, and Al Feroz Group is advancing its Brentwood Hospitality division's urban development projects across the country.
Brentwood Hospitality chief operating officer Nawaz Mahmood said: “This landmark project will establish new industry benchmarks, generate employment opportunities, and elevate Karachi's global stature, alongside Pakistan's. Brentwood Hospitality's strategy extends beyond this initiative, identifying prime locations within Karachi and nationwide for long-term collaboration with Accor and Valor.”
Pullman has a global presence in over 40 countries with more than 150 hotels open and over 60 in development.
Earlier this year, Accor's Mövenpick Hotels brand expanded its presence in Pakistan by adding a new premium high-rise hotel in Islamabad.
