US-based hospitality technology company RBS has acquired Zeko, a business specialising in AI-based hotel guest engagement.

The deal allows RBS to expand its technology offering with Zeko’s capabilities, which include AI-powered upselling, WhatsApp automation, digital check-in and a real-time concierge service.

Zeko’s platform will integrate with RBS’ technology to address operational needs in food and beverage operations, hotels, resorts, retail, and other hospitality settings.

RBS CEO Glenn Turner said: “The guest experience is where hospitality businesses win or lose. Zeko gives operators a proven, intelligent layer that engages guests at every touchpoint, from the moment they book to the moment they check out. Adding that capability to the RBS platform is a meaningful step forward for the operators we serve.”

Zeko founder and CEO Manit Deep Prashar said: “Joining forces with RBS enables us to scale our guest engagement platform across thousands of properties globally. Zeko was built to close the gap between rising guest expectations and operational complexity in hotels.

“Together, we are extending that capability worldwide — enabling operators to automate routine workflows, unlock new revenue streams, and deliver seamless guest experiences that keeps them coming back.”

Zeko is used by various hospitality brands, which have reported increases in revenue attributed to its automated guest engagement and ancillary sales functions.

The platform integrates with existing property management systems and serves resorts, hotels and vacation properties worldwide.

RBS operates in more than 35 countries, and its clients include over 4,800 properties.

The acquisition of Zeko is part of RBS’ ongoing strategy to embed AI within its product range, aiming to provide a unified platform for hospitality operators.