Abu Dhabi-based hotel management company Rotana has revealed plans to launch its new loyalty programme, Rotana Discovery, on 1 December 2025.
The programme will be part of Rotana's partnership with Global Hotel Alliance (GHA) and will become integrated within the GHA Discovery platform.
By joining Global Hotel Alliance, Rotana intends to increase guest value, support its international expansion plans, and provide consistent service across its network.
The launch will involve moving current members from the Rotana Rewards Select programme to Rotana Discovery.
Through this arrangement, Rotana’s members will have access to benefits at 950 hotels in 100 countries and join a network that includes over 32 million travellers.
Rotana states that the new programme supports its plans for international growth and increases its recognition in the hospitality sector.
The company's collaboration with GHA is intended to offer more value to guests, business partners, and property owners as it continues expanding in the Middle East, North Africa and Türkiye (MENAT) and other regions.
Rotana chief executive officer Philip Barnes said: “Hospitality has always been about people, the connections we make, the moments we share, and the recognition that makes every guest feel valued with a real sense of belonging. With Rotana Discovery, we are deepening those connections while expanding our reach on a global scale.
“This partnership with Global Hotel Alliance allows us to bring the essence of Rotana’s hospitality to new audiences around the world, reinforcing our brand’s position as a regional leader with an international footprint built on trust, consistency, and genuine care.”
Rotana currently operates more than 79 hotels and has additional properties planned in various markets.
Members of Rotana Discovery can earn and redeem Discovery Dollars at participating hotels worldwide.
Additional benefits for guests include check-in and check-out flexibility, room upgrades as complimentary, and access to local offers at each destination.
The platform aims to align Rotana’s loyalty system with global standards while retaining the company’s existing guest service approach.
Current Rotana Rewards Select members will be automatically transferred to Rotana Discovery with their benefits and status unchanged.
The company will continue running the Rotana Rewards Exclusive and Rotana Rewards Classic programmes for corporate clients and long-stay guests.
