Sarovar Hotels and Grassfield Group of Hotels & Resorts have signed a franchise agreement to introduce a 110-room Golden Tulip-branded luxury resort in Virat Nagar, Jaipur, India.

Golden Tulip, a brand within Sarovar Hotels’ portfolio, operates under the Louvre Hotels Group.

This partnership aims to develop a property in a region that has reported consistent demand for upscale leisure accommodation, including destination weddings and resort stays.

Grassfield Group of Hotels & Resorts managing director Dhruv Bansal said that the collaboration demonstrates the group’s intention to provide hospitality experiences meeting international standards while promoting Rajasthan’s culture and environment.

The group manages Valley Grassfield Resort in Virat Nagar with 150 rooms, a 35,000ft² wedding garden and a 15,000ft² banquet facility, as well as multiple lawns for events.

It also runs the Grassfield Club and Riviera Grassfield Resort in Jaipur and is developing further projects in Rajgarh, Sariska, and Udaipur.

The agreement signals an expansion for both Sarovar Hotels and Grassfield Group in Rajasthan’s luxury and wedding resort sector.

Sarovar Hotels development senior vice-president Rajesh Ranjan said: “We are pleased to partner with Grassfield Group of Hotels & Resorts for the development of this Golden Tulip resort in Virat Nagar, Jaipur. Rajasthan continues to be a strategically important market for Sarovar Hotels, particularly across leisure and destination-led hospitality.

“This signing supports our focus on expanding premium resort offerings under globally recognised brands from our portfolio, backed by partners with strong regional expertise.”

In March 2025, Sarovar Hotels launched an upscale property under its Premiere brand in the Indian-administered Jammu and Kashmir city of Srinagar. The 83-room hotel marks the company’s third property in the city.